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As-a-SERVICE

The First
Agency 

$199

in one simple subscription.

starting from

We run your entire Amazon business from audit to profitable growth —

FIND YOUR PLAN

SUCCESS STORIES

Multi-category expertise -
Sports • Beauty • Home & Kitchen • Toys • Fashion —
we drive profit and sales across them all

Featured Partners

Multi-category expertise -
Sports • Beauty • Home & Kitchen • Toys • Fashion — we drive profit
and sales across them all

Featured Partners

A new standard to scale on Amazon — in one place, for one price.

From execution to strategy

One-window
execution

Listings, ads, pricing,
logistics — under one
roof in your account

Senior Amazon
experts guide strategy
and execution. Our AI
platform automates routine

Operated by experts. powered by AI

Flexible subscription
tailored to your goals. 2–3x
more cost-efficient than
traditional models

Built around
your needs

Full Amazon team
on your side

10 years of expertise.
 We manage your business
daily. Execution without
bloated fees or tool overload

Pick a plan that fits your
stage and goals

Start with a core plan, a Deep-Dive Checkup, or standalone services — each works on its own or can be combined.

For the past 10 years we’ve helped brands ranging from $50K to $18M in annual revenue — from ads and listings to cost control and backend operations. Now it’s all in one hybrid model: human expertise + AI automation, focused on real profit drivers.

Start with a core plan, a Deep-Dive Checkup, or standalone services — each works on its own or can be combined.

For the past 10 years we’ve helped brands ranging from $50K to $18M in annual revenue — from ads and listings to cost control and backend operations. Now it’s all in one hybrid model: human expertise + AI automation, focused on real profit drivers.

Pick a plan
that fits your
stage and goals

Cards

GROWTH SCAN

A full-scope account checkup.
We analyze your account using
Seller Central, third-party tools,
and market data

$299 one-time

Advertising Efficiency

• Ad impact on organic ranking growth

• TACoS control + spend efficiency

• Keyword match, bid logic, negative harvesting

Listing Quality

• SEO scan, keyword density

• Title, bullets, A+ content audit

• Image clarity + mobile optimization

Offer Attractiveness

• Price vs. market

• Promo setup + coupon logic

• Buy Box alignment

Inventory Health

• Gap detection: supplier → FBA

• Replenishment rhythm

• Overstocks + OOS risk flags

Margin Uplift Potential

• Fee structure leaks

• Freight and prep cost optimization

• Hidden costs beyond COGS + ads

Operational Risks &
Governance

— — —

Best for: Brands that want to pinpoint what’s holding sales back and uncover where the biggest growth potential lies.

Outcome: A clear picture of what’s working, what’s broken, and the smartest levers to fix or scale.

PERFORMANCE PLAN

We don’t hand you tools —we run your
PPC from strategyto daily execution.
Senior experts manage it end-to-end,
powered by our proprietary AI

$699 month

Full-funnel ad execution

Campaigns designed to increase visibility, conversions, and TACoS efficiency — with a focus on driving organic rank and profitable growth

Tailored onboarding & ad launch

Ad strategy aligned with goals, product specifics, and category trends

Listing Optimization

A+ content guidance, and visual improvement recos

Dedicated account manager +
chat support

Direct access to an experienced Amazon specialist

AI-powered automation

Daily bid adjustments, signal-based optimizations, and reporting supported by agentic AI tools

Monthly performance reviews

Structured insights, trend analysis, and next-step guidance

Best for: Early-stage or stable-growth brands that want lean, effective marketing — without hiring or managing internally.

Outcome: Higher sales and profit through smarter PPC strategy, optimized spend, and real-time performance insights.

GROWTH PARTNER

Your Amazon business, fully handled.
We take ownership  of core operations
content, pricing, inventory, ads,
and unit economics — managed in sync

$1,199 month

Account Operations

End-to-end handling of listings, content, pricing, inventory, and promotions. Includes support case management, listing recovery

Listing Management

SEO optimization, A+ content guidance, and visual improvement recommendations to drive better conversion and ranking

Full-Funnel Ad Execution

Includes everything from the Performance Plan — strategy, setup, optimization — fully handled by pros + AI

Inventory & Demand Planning

AI-assisted forecasting to balance stock, avoid over/under-supply, and cut logistics waste

Pricing & Promotion Strategy

Design pricing architecture that protects margin and keeps you competitive

Dedicated Growth Manager +
hat Access

Your account is led by a specialist with experience managing 8-figure brands

Best for: Scaling brands that want full-stack execution

Outcome: Growth in both sales and profit, driven by tighter execution, smarter planning, and one clear system across your entire Amazon operation.

ADVISORY PARTNER

Get help from Amazon experts on key
decisions — from audits to full go-to-
market plans. Choose a single service
or combine tracks based on your goals

$199 per project

Market & competitor deep-dives

Category size, demand shifts, pricing bands, keyword landscape, offer evaluation

New Product & GTM Strategy

Validate demand, set price ladders/positioning, launch plan

Cross-border & Expansion

Entity/tax basics, localization, fees/duties modeling, stock lanes, compliance

Profitability Diagnostics

Unit economics by SKU (COGS→fees→ads), margin leaks, payback, cash-cycle guardrails

Ops Troubleshooting & Growth Blockers

Account health, suppressions, variation hygiene, stockouts/overstock

Managing Fulfillment

FBA/3PL routing, prep/fee optimization, forecast & replenishment cadence

Best for: Brands seeking high-level input, fresh perspective, or fast-track solutions to complex decisions.

Outcome: Clearer strategy. Faster pivots. Confident execution — backed by real operator insight.

Success stories — from
ads to operations

Real results, sensible spend. Grow revenue and profit with 2–3×
more cost efficiency than traditional agencies

Real results, sensible spend. Grow revenue and profit with 2–3× more cost efficiency than traditional agencies

Success stories — from ads to operations

Picked niches with steady demand and low competition
Made a yearly plan with 4-month sales bursts to keep stock moving and cash working
Rebuilt ads to grow rankings and organic sales while keeping TACoS under 10%
Used dynamic pricing to match the market and stay profitable
Improved listings with better keywords, images, and offers

What We Did

Albo needed a reliable sales cycle — knowing exactly how much stock to order, when to restock, and which products would sell the fastest with the best ROI. They had to build content that converts, keep TACoS under 10% to protect profit, and push sales hard in short bursts before the next shipment arrived.

Challenge

Turning Boring Products into a Profitable Amazon Business

1/8

Overview

Albo Store joined our Growth Partner Program — an Amazon brand selling in practical, everyday categories like zip ties, glue guns, and storage tiers. These aren’t trend-driven products, so growth depends on keeping them in stock, staying visible in search, and running the business lean to protect margins

in revenue

From $0 to

6%

results

Steady in-stock cycles with almost no over supply

$100K+

Upgraded listing images to boost CTR and CVR
Optimized SEO to capture missing keyword traffic
Discovered untapped high-value PPC keywords and launched targeted campaigns
Rebuilt ad structure to push ranking while protecting margins
Implemented a seasonal inventory plan to keep bestsellers in stock and reduce overstock
Balanced ad traffic with organic growth to keep TACoS under control

What We Did

When we started in 2023, the brand had solid products but wasn’t getting full traffic potential. Many profitable keywords weren’t in ads at all, and others weren’t getting enough budget to rank. Old photos were hurting CTR, and PPC was running without a clear push for profitable growth.

Challenge

+259% Profit Growth in One Year

Overview

A home fragrance brand offering premium soy candles, reed diffusers, and accessories. Known for clean-burning, eco-friendly products and sophisticated scents, the brand caters to customers seeking both style and sustainability in their home ambiance

Profit

Sales

results

+259%

+147%

2/8

Adjusted offer structure and bundling to better reflect product value
Targeted promotions around major sports and gifting events
Rebuilt ad structure to increase keyword rankings and lower wasted spend
Enhanced storefront and targeting to support corporate gifting and team orders

What We Did

New, well-funded competitors with lower prices and bundled offers
Missed revenue during key seasonal moments (NBA playoffs, Super Bowl, etc.)
Ad spend not translating into long-term ranking or visibility
No clear approach to corporate/bulk order optimization
Pricing misaligned with product value and buyer intent

Challenge

FINDING GROWTH IN A SEASONAL, COMPETITIVE CATEGORY

Overview

BallStars sells customized sports gifts — from photo basketballs to footballs — across multiple channels, including Amazon. As competition intensified, with new sellers entering the category offering aggressive discounts and bundles, BallStars needed to reinforce its position and drive profitable growth

results

sales growth

B2B up — stronger pipeline and bulk orders

AOV up via smarter pricing & bundles

Higher rankings & visibility on top keywords

+45%

3/8

Built a sales + inventory plan to avoid OOS/overstock
Prioritized high-potential SKUs; scaled with targeted promos
Cut ad waste; aligned campaigns to ranking & profit targets
Optimized logistics and cost structure to retain margin

What We Did

OOS/overstock cycles killing momentum
Ad spend not tied to profitable outcomes
Too many SKUs; not enough focus on winners
Rising logistics costs eroding margin

Challenge

Children’s Arts & Crafts Brand — Profit Up 82% YoY

Overview

U.S.-based children’s arts & crafts brand in a crowded, seasonal category. Growth hinges on balanced inventory, sustained visibility, and protected margins

results

sales YoY

Stronger mix: more revenue from top SKUs, lower waste

Steadier inventory: fewer stockouts, less overstock

+6.7%

net profit YoY

+81.6%

4/8

Full listing reset: SEO rewrite + new image strategy
Pricing realignment and structured promos for a competitive edge
Ad rebuild to cut wasted spend and push rank recovery
Review signal monitoring and mitigation
One integrated plan across content, ads, and pricing

What We Did

Surge in negative reviews dragging down CVR
Loss of search rank and branded traffic
Weak promo cadence and pricing misalignment
Content, ads, and pricing not coordinated

Challenge

PiperWai — Rebuilding Performance After Review-Driven Decline

Overview

PiperWai, a clean personal care brand known for natural deodorants, saw Amazon performance drop amid tougher competition, pricing mismatches, and a spike in negative reviews that hurt conversion and organic rank

5/8

results

Reviews stabilized; conversion steadier

Back to prior-year sales in 4 months

Top-keyword rankings up

Branded search

2X

Ran Growth Scan + Growth Partner: niche & product validation from market signals
Optimized unit economics (COGS → fulfillment)
Built portfolio/variation strategy for higher CVR
Mapped keywords & competitors for precise targeting
Launched full-funnel ads, accelerated reviews, AI-assisted daily PPC management
Set demand forecasts and lean inventory planning to scale sustainably

What We Did

No sales history or reviews
Unclear product–market fit
Inefficient FBA cost structure
No go-to-market plan or ad setup

Challenge

From Zero to $20K/Month
in 6 Months

Overview

Glowence entered Amazon as an early-stage home fragrance brand with no prior marketplace traction. The goal was to validate the niche and build a sales engine from scratch, focusing on category fit, economics, and competitive positioning

6/8

results

in 6 months

Brand search up; repeat buyers up

Top
ranks in key subcategories

Lean portfolio → higher CVR & margins

$0 →
$20K/mo

Rebuilt listings with conversion-focused visuals and SEO-rich content
Restructured variations to spotlight best-sellers
Aligned pricing and ads around profitability targets
Ran Prime Day and seasonal push campaigns
Launched precise ad funnels supported by AI agents
Added external traffic to amplify reach and ranking signals

What We Did

Low-quality listings; messy variation structure
No pricing or promo strategy
Heavy pressure from cheaper paddles
Weak presence in key sales moments
No brand control or direct performance oversight

Challenge

From Reseller Control to Brand-Led Growth

Overview

Phantom Pickleball had strong product potential but weak marketplace execution. The brand was previously managed by a reseller, leading to poor content, inefficient ad spend, and limited sales traction — despite growing interest in the sport

7/8

results

sales in 6 months

Tighter, high-margin portfolio

Higher conversion & visibility

+100%

Supported IP protection to remove design copycats
Trimmed unprofitable SKUs; refocused on top sellers
Rebuilt pricing around value and differentiation
Refined ads to cut spend on low-converting items
Optimized logistics and fee structure to restore margins

What We Did

Revenue decline from aggressive low-cost competitors
Copycat listings threatening product design integrity
Bloated SKU list reducing focus and operational efficiency
Unit economics eroded by rising fulfillment and ad costs

Challenge

From Post-COVID Decline to Margin-Led Comeback

Overview

Green Philosophy Co. hit six-figure monthly sales during the COVID boom with design-driven wellness products. As the market normalized, copycats undercut on price, sales declined, and margins were squeezed

8/8

results

sales in 6 months

Focused SKU portfolio

Revenue stabilized

Contribution margins up

+80%

Our Belief

The agency model is outdate — high retainers, low accountability, and little transparency.

Rice replaces this with a subscription model: predictable cost, transparent scope, and measurable results.

The agency model is outdate —
high retainers, low accountability,
and little transparency.

Rice replaces this with a subscription model: predictable cost, transparent scope, and measurable results.

Our Belief

Meet the Founders

Alexander Kim

CEO & Founder

At Rice, Alexander is driving the shift to Agency-as-a-Service: a subscription model that combines senior expertise with an AI agentic platform to deliver lower costs, more predictable outcomes, and higher efficiency for Amazon sellers. The aim: a new standard where agency + platform operate as one—expert execution backed by a modern tech stack.

Alexander is a hands-on builder with 20+ years in martech, ecommerce, retail media, digital agencies,
and brand strategy. He co-founded and exited two
digital agencies (acquired by Dentsu and WPP—two
of the world’s largest advertising groups) and has
led ecommerce growth for P&G, Unilever, Samsung,
Nike, Nestlé, and IKEA. He’s designed 360° ecommerce strategies across marketplaces, retail media, and D2C—and spent years inside an Amazon-agency environment, growing seller businesses and translating big-brand playbooks into practical systems for 3P sellers.

Matthew has 8+ years operating Amazon brands and has run portfolios totaling $15M+ in annual revenue.
He led and scaled 96 North (home fragrance) and Doodle Hog (kids’ crafts), and served as a strategic advisor to Maree—shaping offer architecture, variation structures, pricing and promos, content standards (SEO, images, A+), and profit-focused PPC across competitive categories.

At Rice, Matthew leads the team that owns brand and portfolio strategy end-to-end: niche validation, SKU/variation design, pricing ladders, promo cadence, review velocity, and retail-ready content that lifts CTR/CVR and rank. He takes full accountability for profit growth and sales, partnering with our AI agentic platform to turn playbooks into repeatable execution—delivering lower cost, clearer outcomes, and steady, profitable growth under the Agency-as-a-Service model.

Strategy Director & Co-Founder

Matthew Savitskiy

STAY UPDATED WITH OUR LATEST BUSINESS DEVELOPMENTS

Rice News

RICE ANNOUNCES
FALL 2025
EVENT LINEUP

RICE ×
PULSERRA.AI
LAUNCH BETA

AI FOR CREATIVE PRODUCTION WITH
RICE AI CREATIVE

PiperWai, the clean personal-care brand known for natural deodorants, has teamed up with Rice to strengthen its
Amazon channel. Rice will handle listings, ads, pricing/
promo, and review health. The goal is simple: improve
visibility, lift conversion, and drive profitable growth.

PIPER WAI AND RICE PARTNER
TO BOOST AMAZON SALES

PIPER WAI AND RICE PARTNER TO BOOST AMAZON SALES

What’s on the calendar:

Live Workshop: profit Guardrails for Q4 – how to protect margin while scaling spend.
Small-Group Strategy Huddles: hands-on sessions with brands to tackle specific challenges.
Beta Walkthrough: Pulserra’s diagnostic chat tool demo – ASIN health + competition mapping.
Prime Prep Roundtable: tactics to maximize seasonal traffic and stay in stock.

This autumn, Rice will take part in a series of seller-focused sessions to help brands get ready for Q4 and 2026.

RICE ANNOUNCES FALL 2025 EVENT LINEUP

Rice and Pulserra.ai are piloting a chat-with-your-data assistant for Amazon operators.

ASIN Health Check — diagnose what’s working and what’s not across listings, ads, pricing, and inventory.

Competition Mapping — identify and benchmark against key competitors in your category.

Performance Signals — spot trends and red flags early to protect rank and margin.

What it does in beta:

RICE × PULSERRA.AI LAUNCH BETA — CHAT WITH YOUR AMAZON DATA

Rice is pushing the boundaries of innovation by developing Rice AI Creative®, a generative AI tool designed to create custom visuals and marketing assets for online marketplaces. This new solution aims to streamline creative production, offering sellers optimized and scalable marketing content. By leveraging AI technology, Rice continues to enhance its platform, helping brands boost their sales and market presence more efficiently. This AI-driven approach reflects Rice's commitment to staying ahead in the evolving e-commerce landscape.

August 3, 2024

RICE EXPLORES GENERATIVE AI FOR CREATIVE PRODUCTION WITH RICE AI CREATIVE®