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Cross-border expansion
New products & GTM strategy
SKU profitability diagnostics
Market & competitor intelligence
Growth requires more than sales data. We dive deep into your numbers to identify profit drivers, analyze competitors, and build roadmaps for product launches or global expansion.
SCALE SMART
Case & issue resolutions
Account health monitoring
Fulfillment & logistics upgrades
Inventory & demand planning
Stockouts and shipping issues kill your ranking and profit. We manage supply chains with AI-powered forecasting to prevent stockouts and optimize fees to streamline operations.
IMPROVE OPERATIONS
Stop wasting money on ads that don't convert. We use AI and full-funnel strategy to lower your TACOS, capture new customers, and maximize your return on every dollar spent.
DRIVE SALES
Pricing & promotion strategy
AI-powered automation
Ad spend & TACOS optimization
Full-funnel ad execution
Continuous listing audits
Monthly performance reviews
Content & visual merchandising
Listing content & SEO
Turn more page views into sales. We optimize your entire listing from keywords to A+ content—to boost your organic ranking, outshine competitors, and maximize your conversion.
OPTIMIZE YOUR SHELF
From strategy to execution
Fix What’s Missing,
Maximize What’s Working
Maximize What’s Working
We are trusted by Amazon brands
APPLY FOR GROWTH SCAN
YOU AGREE TO OUR TERMS AND CONDITIONS
We’ll be in touch within 24 hours to validate your plan and outline next steps. Updates will be sent to the email provided. No SP-API access needed yet, we’ll request it after your plan is confirmed.
APPLY FOR PERFORMANCE PLAN
YOU AGREE TO OUR TERMS AND CONDITIONS
We’ll be in touch within 24 hours to validate your plan and outline next steps. Updates will be sent to the email provided. No SP-API access needed yet, we’ll request it after your plan is confirmed.
APPLY FOR GROWTH PARTNER PLAN
YOU AGREE TO OUR TERMS AND CONDITIONS
We’ll be in touch within 24 hours to validate your plan and outline next steps. Updates will be sent to the email provided. No SP-API access needed yet, we’ll request it after your plan is confirmed.
APPLY FOR ADVISORY PARTNER
YOU AGREE TO OUR TERMS AND CONDITIONS
We’ll be in touch within 24 hours to validate your plan and outline next steps. Updates will be sent to the email provided. No SP-API access needed yet, we’ll request it after your plan is confirmed.
Success stories: How we are driving results for our clients
Success stories: How we are driving results for our clients
Real results, sensible spend. Grow revenue and profit with 2−3x more cost efficiency than traditional agencies
Success stories — from ads to operations
albo
$100,000
Home & Kitchen
Revenue from zero
ballstars
45%
Beauty & Personal Care
Sales growth
Get in touch to get a tailored growth strategy
8 case studies in 5 categories
Can’t find your category?
“They consistently brought strategic thinking to the table and maintained a flexible partnership model that accommodated the realities of scaling an omnichannel business. I’d recommend them to any brand looking for a hands-on, engaged Amazon partner who understands the evolving needs of modern CPG businesses”.
— Sarah Ribner, CEO and Founder of PiperWai
2
/9
Overview
From $0 to
in revenue
6%
$100K+
results
What We Did
Challenge
Turning Boring Products
into a Profitable
Amazon Business
into a Profitable
Amazon Business
- Picked niches with steady demand and low competition
- Made a yearly plan with 4-month sales bursts to keep stock moving and cash working
- Rebuilt ads to grow rankings and organic sales while keeping TACoS under 10%
- Used dynamic pricing to match the market and stay profitable
- Improved listings with better keywords, images, and offers
Albo needed a reliable sales cycle — knowing exactly how much stock to order, when to restock, and which products would sell the fastest with the best ROI. They had to build content that converts, keep TACoS under 10% to protect profit, and push sales hard in short bursts before the next shipment arrived.
Albo Store joined our Growth Partner Program — an Amazon brand selling in practical, everyday categories like zip ties, glue guns, and storage tiers. These aren’t trend-driven products, so growth depends on keeping them in stock, staying visible in search, and running the business lean to protect margins
in revenue
From $0 to
6%
Steady in-stock cycles with almost no over supply
$100K+
results
- Picked niches with steady demand and low competition
- Made a yearly plan with 4-month sales bursts to keep stock moving and cash working
- Rebuilt ads to grow rankings and organic sales while keeping TACoS under 10%
- Used dynamic pricing to match the market and stay profitable
- Improved listings with better keywords, images, and offers
What We Did
Albo needed a reliable sales cycle — knowing exactly how much stock to order, when to restock, and which products would sell the fastest with the best ROI. They had to build content that converts, keep TACoS under 10% to protect profit, and push sales hard in short bursts before the next shipment arrived
Challenge
Overview
Turning Boring Products into a Profitable Amazon Business
Albo Store joined our Growth Partner Program — an Amazon brand selling in practical, everyday categories like zip ties, glue guns, and storage tiers. These aren’t trend-driven products, so growth depends on keeping them in stock, staying visible in search, and running the business lean to protect margins
+259% Profit
Growth in
One Year
Growth in
One Year
3
/9
Overview
Profit
Sales
+259%
+147%
results
What We Did
Challenge
- Upgraded listing images to boost CTR and CVR
- Optimized SEO to capture missing keyword traffic
- Discovered untapped high-value PPC keywords and launched targeted campaigns
- Rebuilt ad structure to push ranking while protecting margins
- Implemented a seasonal inventory plan to keep bestsellers in stock and reduce overstock
- Balanced ad traffic with organic growth to keep TACoS under control
What We Did
When we started in 2023, the brand had solid products but wasn’t getting full traffic potential. Many profitable keywords weren’t in ads at all, and others weren’t getting enough budget to rank. Old photos were hurting CTR, and PPC was running without a clear push for profitable growth.
Challenge
+259% Profit Growth in One Year
Overview
A home fragrance brand offering premium soy candles, reed diffusers, and accessories. Known for clean-burning, eco-friendly products and sophisticated scents, the brand caters to customers seeking both style and sustainability in their home ambiance
Profit
Sales
results
+259%
+147%
- Upgraded listing images to boost CTR and CVR
- Optimized SEO to capture missing keyword traffic
- Discovered untapped high-value PPC keywords and launched targeted campaigns
- Rebuilt ad structure to push ranking while protecting margins
- Implemented a seasonal inventory plan to keep bestsellers in stock and reduce overstock
- Balanced ad traffic with organic growth to keep TACoS under control
When we started in 2023, the brand had solid products but wasn’t getting full traffic potential. Many profitable keywords weren’t in ads at all, and others weren’t getting enough budget to rank. Old photos were hurting CTR, and PPC was running without a clear push for profitable growth.
A home fragrance brand offering premium soy candles, reed diffusers, and accessories. Known for clean-burning, eco-friendly products and sophisticated scents, the brand caters to customers seeking both style and sustainability in their home ambiance
Finding Growth in a Seasonal, Competitive Category
Overview
4
/9
Sales growth
Higher rankings & visibility on top keywords
+45%
results
What We Did
Challenge
- Adjusted offer structure and bundling to better reflect product value
- Targeted promotions around major sports and gifting events
- Rebuilt ad structure to increase keyword rankings and lower wasted spend
- Enhanced storefront and targeting to support corporate gifting and team orders
- New, well-funded competitors with lower prices and bundled offers
- Missed revenue during key seasonal moments (NBA playoffs, Super Bowl, etc.)
- Ad spend not translating into long-term ranking or visibility
- No clear approach to corporate/bulk order optimization
- Pricing misaligned with product value and buyer intent
BallStars sells customized sports gifts — from photo basketballs to footballs — across multiple channels, including Amazon. As competition intensified, with new sellers entering the category offering aggressive discounts and bundles, BallStars needed to reinforce its position and drive profitable growth
FINDING GROWTH IN A SEASONAL, COMPETITIVE CATEGORY
- Adjusted offer structure and bundling to better reflect product value
- Targeted promotions around major sports and gifting events
- Rebuilt ad structure to increase keyword rankings and lower wasted spend
- Enhanced storefront and targeting to support corporate gifting and team orders
What We Did
- New, well-funded competitors with lower prices and bundled offers
- Missed revenue during key seasonal moments (NBA playoffs, Super Bowl, etc.)
- Ad spend not translating into long-term ranking or visibility
- No clear approach to corporate/bulk order optimization
- Pricing misaligned with product value and buyer intent
Challenge
BallStars sells customized sports gifts — from photo basketballs to footballs — across multiple channels, including Amazon. As competition intensified, with new sellers entering the category offering aggressive discounts and bundles, BallStars needed to reinforce its position and drive profitable growth
Overview
B2B up — stronger pipeline and bulk orders
AOV up via smarter pricing & bundles
Higher rankings & visibility on top keywords
+45%
results
Sales growth
Children’s Arts & Crafts Brand — Profit Up 82% YoY
5
/9
Overview
Net profit YoY
Net profit YoY
Steadier inventory: fewer stockouts, less overstock
+6.7%
+81.6%
results
What We Did
Challenge
- Built a sales + inventory plan to avoid OOS/overstock
- Prioritized high-potential SKUs; scaled with targeted promos
- Cut ad waste; aligned campaigns to ranking & profit targets
- Optimized logistics and cost structure to retain margin
- OOS/overstock cycles killing momentum
- Ad spend not tied to profitable outcomes
- Too many SKUs; not enough focus on winners
- Rising logistics costs eroding margin
U.S.-based children’s arts & crafts brand in a crowded, seasonal category. Growth hinges on balanced inventory, sustained visibility, and protected margins
- Built a sales + inventory plan to avoid OOS/overstock
- Prioritized high-potential SKUs; scaled with targeted promos
- Cut ad waste; aligned campaigns to ranking & profit targets
- Optimized logistics and cost structure to retain margin
What We Did
- OOS/overstock cycles killing momentum
- Ad spend not tied to profitable outcomes
- Too many SKUs; not enough focus on winners
- Rising logistics costs eroding margin
Challenge
Children’s Arts & Crafts Brand — Profit Up 82% YoY
Overview
U.S.-based children’s arts & crafts brand in a crowded, seasonal category. Growth hinges on balanced inventory, sustained visibility, and protected margins
Stronger mix: more revenue from top SKUs, lower waste
Steadier inventory: fewer stockouts, less overstock
+6.7%
+81.6%
results
Net profit YoY
Sales YoY
6
/9
Overview
Branded search
Top-keyword rankings up
2x
Back to prior-year
sales in 4 months
results
What We Did
Challenge
PiperWai — Rebuilding Performance After Review-Driven Decline
- Full listing reset: SEO rewrite + new image strategy
- Pricing realignment and structured promos for a competitive edge
- Ad rebuild to cut wasted spend and push rank recovery
- Review signal monitoring and mitigation
- One integrated plan across content, ads, and pricing
- Surge in negative reviews dragging down CVR
- Loss of search rank and branded traffic
- Weak promo cadence and pricing misalignment
- Content, ads, and pricing not coordinated
PiperWai, a clean personal care brand known for natural deodorants, saw Amazon performance drop amid tougher competition, pricing mismatches, and a spike in negative reviews that hurt conversion and organic rank
- Full listing reset: SEO rewrite + new image strategy
- Pricing realignment and structured promos for a competitive edge
- Ad rebuild to cut wasted spend and push rank recovery
- Review signal monitoring and mitigation
- One integrated plan across content, ads, and pricing
What We Did
- Surge in negative reviews dragging down CVR
- Loss of search rank and branded traffic
- Weak promo cadence and pricing misalignment
- Content, ads, and pricing not coordinated
Challenge
PiperWai — Rebuilding Performance After Review-Driven Decline
Overview
PiperWai, a clean personal care brand known for natural deodorants, saw Amazon performance drop amid tougher competition, pricing mismatches, and a spike in negative reviews that hurt conversion and organic rank
Reviews stabilized; conversion steadier
Back to prior-year
sales in 4 months
Top-keyword rankings up
Branded search
2X
results
From Zero to $20K/Month
in 6 Months
in 6 Months
7
/9
Overview
in 6 months
Top
ranks in key subcategorie
ranks in key subcategorie
$0 →
$20K/mo
$20K/mo
Lean portfolio → higher CVR & margins
results
What We Did
Challenge
- Ran Growth Scan + Growth Partner: niche & product validation from market signals
- Optimized unit economics (COGS → fulfillment)
- Built portfolio/variation strategy for higher CVR
- Mapped keywords & competitors for precise targeting
- Launched full-funnel ads, accelerated reviews, AI-assisted daily PPC management
- Set demand forecasts and lean inventory planning to scale sustainably
- No sales history or reviews
- Unclear product–market fit
- Inefficient FBA cost structure
- No go-to-market plan or ad setup
Glowence entered Amazon as an early-stage home fragrance brand with no prior marketplace traction. The goal was to validate the niche and build a sales engine from scratch, focusing on category fit, economics, and competitive positioning
- Ran Growth Scan + Growth Partner: niche & product validation from market signals
- Optimized unit economics (COGS → fulfillment)
- Built portfolio/variation strategy for higher CVR
- Mapped keywords & competitors for precise targeting
- Launched full-funnel ads, accelerated reviews, AI-assisted daily PPC management
- Set demand forecasts and lean inventory planning to scale sustainably
What We Did
- No sales history or reviews
- Unclear product–market fit
- Inefficient FBA cost structure
- No go-to-market plan or ad setup
Challenge
From Zero to $20K/Month
in 6 Months
in 6 Months
Overview
Glowence entered Amazon as an early-stage home fragrance brand with no prior marketplace traction. The goal was to validate the niche and build a sales engine from scratch, focusing on category fit, economics, and competitive positioning
in 6 months
Brand search up; repeat buyers up
Top
ranks in key subcategories
ranks in key subcategories
Lean portfolio → higher CVR & margins
$0 →
$20K/mo
$20K/mo
results
From Reseller
Control to Brand-Led Growth
Control to Brand-Led Growth
8
/9
Overview
Sales in 6 months
Tighter, high-margin portfolio
+100%
Higher conversion & visibility
results
What We Did
Challenge
- Rebuilt listings with conversion-focused visuals and SEO-rich content
- Restructured variations to spotlight best-sellers
- Aligned pricing and ads around profitability targets
- Ran Prime Day and seasonal push campaigns
- Launched precise ad funnels supported by AI agents
- Added external traffic to amplify reach and ranking signals
- Low-quality listings; messy variation structure
- No pricing or promo strategy
- Heavy pressure from cheaper paddles
- Weak presence in key sales moments
- No brand control or direct performance oversight
Phantom Pickleball had strong product potential but weak marketplace execution. The brand was previously managed by a reseller, leading to poor content, inefficient ad spend, and limited sales traction — despite growing interest in the sport
- Rebuilt listings with conversion-focused visuals and SEO-rich content
- Restructured variations to spotlight best-sellers
- Aligned pricing and ads around profitability targets
- Ran Prime Day and seasonal push campaigns
- Launched precise ad funnels supported by AI agents
- Added external traffic to amplify reach and ranking signals
What We Did
- Low-quality listings; messy variation structure
- No pricing or promo strategy
- Heavy pressure from cheaper paddles
- Weak presence in key sales moments
- No brand control or direct performance oversight
Challenge
From Reseller Control to Brand-Led Growth
Overview
Phantom Pickleball had strong product potential but weak marketplace execution. The brand was previously managed by a reseller, leading to poor content, inefficient ad spend, and limited sales traction — despite growing interest in the sport
Tighter, high-margin portfolio
Higher conversion & visibility
+100%
Sales in 6 months
results
From Post-COVID Decline to Margin-Led Comeback
9
/9
Overview
YoY profit
Contribution margins up
Focused SKU portfolio
+80%
results
What We Did
Challenge
- Supported IP protection to remove design copycats
- Trimmed unprofitable SKUs; refocused on top sellers
- Rebuilt pricing around value and differentiation
- Refined ads to cut spend on low-converting items
- Optimized logistics and fee structure to restore margins
- Revenue decline from aggressive low-cost competitors
- Copycat listings threatening product design integrity
- Bloated SKU list reducing focus and operational efficiency
- Unit economics eroded by rising fulfillment and ad costs
Green Philosophy Co. hit six-figure monthly sales during the COVID boom with design-driven wellness products. As the market normalized, copycats undercut on price, sales declined, and margins were squeezed
- Supported IP protection to remove design copycats
- Trimmed unprofitable SKUs; refocused on top sellers
- Rebuilt pricing around value and differentiation
- Refined ads to cut spend on low-converting items
- Optimized logistics and fee structure to restore margins
What We Did
- Revenue decline from aggressive low-cost competitors
- Copycat listings threatening product design integrity
- Bloated SKU list reducing focus and operational efficiency
- Unit economics eroded by rising fulfillment and ad costs
Challenge
From Post-COVID Decline to Margin-Led Comeback
Overview
Green Philosophy Co. hit six-figure monthly sales during the COVID boom with design-driven wellness products. As the market normalized, copycats undercut on price, sales declined, and margins were squeezed
Focused SKU portfolio
Revenue stabilized
Contribution margins up
+80%
YoY profit
results
2X COST-EFFICIENCY, ZERO COMPROMISE
2X COST-EFFICIENCY, ZERO COMPROMISE
We deliver full-service Amazon growth for half the operational cost of traditional agencies—without cutting corners or using one-size-fits-all templates. Our hybrid model blends AI automation and expert oversight with a flexible subscription, so every dollar goes where it matters most: scaling your profit.
From 2x to 3x
From 2x to 3x
From 2x
to 3x
to 3x
From 2x
to 3x
to 3x
RICE SUBSCRIPTION
Our founders work on your strategy and take ownership of core operations: content, pricing, inventory, ads, unit economics — managed in sync.
Custom pricing
Pay For Services That Grow You
Integrated, Full-Funnel Strategy
Founders On Every Project
Profit-Driven, Accountable
A Modern, Automated Tech Stack
Dedicated Growth Manager +
Chat Access
Chat Access
AVERAGE AGENCY
The senior partners make the sales, then pass your account off to juniors. Missed keywords, poor content, high TACOS from ads & missed opportunities.
$5000/m
Bloated Fees, Retainers
Fractured, Pre-Defined Packages
Outsource, Inexperienced Teams
Process-Focused, Vanity Metrics
Manual Labor For Routines
Shared Growth Manager +
Chat Access
Chat Access
| | Start growing your Amazon profit with our free auditSee the bigger picture of how your Amazon store is performing. Fill out the form to get a 15-minute video breakdown from our founder with insights on your PPC, competitors, pricing, and offers to find growth levers. Or, schedule a 30-minute call so you can watch it in real time and ask questions. |
Want More Details? Here They Are
Yes, but only if you hire the right kind of agency. For smaller sellers, a massive, impersonal firm can be a costly mistake. A great partner acts as a growth engine. At Ricetech, we offer a boutique approach. You get a dedicated senior-level manager who treats your business like their own, ensuring our fee becomes an investment that pays for itself through increased sales and improved profitability.
Freelancers appear cheaper upfront but often create a "false economy." You risk hiring someone with a limited skillset (e.g., just PPC), creating a single point of failure if they get sick or disappear, and missing out on the advanced software that agencies use. Ricetech provides the personalized attention of a dedicated expert, backed by the comprehensive resources and technology of a full team—giving you reliable, holistic support.
A high TACOS means your ad spend isn't efficiently driving overall sales. We fix this with a holistic, data-driven strategy, not just by lowering ad bids. Our process involves a deep-dive audit to eliminate wasted spend, optimizing your listings to improve conversion rates, and restructuring campaigns to boost organic rank. We focus on your margins to ensure every ad dollar drives profitable growth.
Relying solely on Amazon's ecosystem is expensive and limits your reach. We build a moat around your brand by driving high-intent external traffic that boosts sales and improves your organic ranking. We run targeted campaigns on platforms like Google, Meta, and TikTok, and critically, we use Amazon Attribution to measure the exact ROI of every channel, so your marketing budget is spent effectively.
Three things set us apart: our model, our transparency, and our mindset.
- Boutique Service, Agency Power: You get a dedicated senior manager who is never overloaded, providing the focus of an in-house expert with the resources of a full agency.
- Radical Transparency: Our free, live account audit lets us prove our expertise on your actual account before you commit.
- Profit-Driven Partnership: We’re obsessed with your margins and overall business health, not just vanity metrics.
Pricing is one of the most powerful—and riskiest—levers on Amazon. We use a data-driven approach to find the sweet spot between sales velocity and profitability. By analyzing competitor pricing, your product's perceived value, historical sales data, and your specific margin requirements, we methodically test strategies to find the price that drives both ranking and profit.
We believe experts should focus on strategy, not manual tasks. We invest in a suite of best-in-class tools for keyword research, bid automation, and competitor tracking. This technology saves you money (by not paying for manual work) and frees up our senior team to focus on high-level strategy and creative thinking that delivers superior results.
RICE
CONTACTS
490 Post ST, STE 527, San Francisco, CA 94102
490 POST ST, STE 527, SAN FRANCISCO, CA 94102
AMAZON SP-API
LEGAL
COPYRIGHT © RICE TECH LLC 2024
ALL RIGHTS RESERVED
